Jakarta, 30 November 2022 - Garudafood won 4 (four) Platinum Indonesia Best Brand Award (IBBA) 2022 awards through 2 (two) of its leading brands, Garuda and Chocolatos. This award was given by SWA Magazine and the MARS Research Institute. This award is an appreciation of the best brands in the country that become the benchmark of performance in Indonesia.
The award ceremony was held on Wednesday, 30 November 2022 with a hybrid format, namely online via Zoom and offline at the Ballroom of the Shangri-la Hotel, Jakarta, and was attended by Reza Taufik (Brand Manager Garuda Kacang Kulit), Rinawati Soedibyo (Brand Manager Garuda Pilus), Irfandi Dwiki Amanda (Brand Manager Chocolatos Wafer Stick) and Kristanto (Brand Manager Chocolatos Drink), as a representative of Garudafood to receive the award.
Based on this year's MARS survey, the 4 brands that received the Indonesia Best Brand Award 2022 are:
- Garuda - Branded Nuts category with platinum predicate
- Pilus Garuda - Pilus Category with platinum predicate
- Chocolatos - Wafer category with platinum predicate
- Chocolatos - Chocolate powder drink category with platinum predicate
On the same occasion, the Marketing Director of PT Garudafood Putra Putri Jaya Tbk, Ferry Haryanto was a speaker at the IBBA 2022 conference with the theme 'Implementing New Marketing Strategies to Create Sustainable Business.
In 2022, the survey was conducted in seven major cities in Indonesia for a period of three months. Using the multistage random sampling method, the survey was conducted on more than 10,000 respondents with several indexes, namely Top of Mind Advertising, Top of Mind Brand, Brand Share, Satisfaction and Gain Index to find the best brands from various product categories.