Radio Republik Indonesia (RRI) and Iconomics Research and Consulting gave the “Iconomics Marketing Brands Award 2020 Millennials Choice” to PT Garudafood Putra Putri Jaya Tbk (Garudafood) for two categories, namely: Kacang Garuda for the Brand Packaged Nuts category and Chocolatos for the Chocolate Beverage category.
The event was broadcasted on 64 stations on RRI, RRI NET TV, ICONOMICS TV, YouTube live streaming, Instagram Live, and Zoom has gone through 3-week online research at the end of 2020, with more than 10,000 millennial respondents (aged 21-38 years old) in 10 major Indonesian cities: Jabodetabek, Bandung, Semarang, Yogyakarta, Surabaya, Medan, Palembang, Balikpapan, Makassar, Bali. This award is only given to the Best Brand in each Industry category, based on the highest average score for the following components: Awareness (Total Awareness), Image (Perceived Quality + Satisfaction), & Engagement (Loyalty & Intention).
PT Garudafood Putra Putri Jaya Tbk (GOOD) with its slogan "Leading In Innovation" gained another achievement by receiving an award given by WartaEkonomi.co.id Research as "The Best Public Relations in Company Management on Innovative Products Through National and Global Stakeholders Cooperativeness" in the Indonesia Public Relations Award (IPRA) 2021.
The methodology used by Warta Ekonomi's research team was media monitoring through content analysis by evaluating the positive sentiments in mainstream media and social media. The period of positive sentiment that was assessed was August-December 2020 covering several industrial sectors, such as Agribusiness, Life Insurance, General Insurance, Multi-finance, Banking, Consumer Goods, Retail, and Energy.
For the fourth time, Hardianto Atmadja (CEO of PT Garudafood Putra Putri Jaya Tbk) won the Indonesia Most Admired CEO (IMACEO) 2020 award for the Consumer Goods category organized by Warta Ekonomi Magazine on Friday, 18 December 2020 via virtual conference (for 2016, 2017, 2018 & 2020).
This event was also attended by Fadel Muhammad (Founder & President Commissioner of Warta Ekonomi) and Jusuf Kalla (Vice President of the Republic of Indonesia 2014 – 2019).
The IMACEO 2020 assessment was carried out by Warta Ekonomi’s research team using an online survey covering 1,000 respondents distributed across Indonesia to capture public perceptions of the most admired CEO/President Director. The basic assessment criteria used by Warta Ekonomi’s research team are competency, credibility, responsibility, and humanity.