Jakarta, 9 November 2022 – IHATEC Marketing Research has appointed PT Garudafood Putra Putri Jaya Tbk (Garudafood) as the recipient of the 2022 Top Halal Award through 2 (two) leading brands, namely Garuda for the Coated Peanut category, Garuda for the Roasted Peanut category and Gery for the Cookies category.
The award ceremony was held on Wednesday, 9 November 2022 at the Aryaduta Hotel Ballroom, Jakarta, and was attended by Donny Andrian Budiono (Brand Manager of Garuda Coated Fried) and Kresnha Octavian (Brand Manager Gery) as Garudafood's representative to receive the award. The ceremony was also attended by Teti Herawati, Food Regulatory Head (Research & Development).
This is an award given by the Indonesia Halal Training & Education Center (IHATEC) to brands that are the highest ranking halal brands with the following assessment criteria: brands that are most trusted for their halalness, both information and communication about halalness, production process, raw materials as well as the packaging/presentation by millennials.
There are two main parameters to determine Top Halal, namely the Brand Index built by the top of mind awareness of halal, the brand that was last purchased or used, and the brand that will be purchased in the future. In addition, the Halal Index is built by four parameters, namely information, and communication of halalness, perception of the halalness in the production process, perception of halalness in raw material, and perception of halalness in packaging/presentation.