Jakarta, 6 December 2021 - The Ministry of Tourism and Creative Economy gave high appreciation for the participation of brands/companies in carrying out Co-Branding promotion and marketing activities in the "Wonderful Indonesia" at the "Co-Branding Awards 2021".
The event was held at Balairung Soesilo Soedarman, Gedung Sapta Pesona, Kemenparekraf, Jakarta (6/12) and was attended by Sandiaga Uno, Minister of Tourism and Creative Economy of the Republic of Indonesia and Reza Ramadhan (Brand Manager of PT Garudafood Putra Putri Jaya Tbk).
The Co-Branding partnerships in the "Wonderful Indonesia" program that have been carried out since 2017 are:
- Co-branding of the "Wonderful Indonesia" logo with the brand "Gery Saluut Malkist Coconut:" on the product packaging, product TV advertisement, digital advertisements, and product flyers.
- Playing the video "Wonderful Indonesia" at Gery X-Quest Factory by highlighting 5 Super Priority Destinations (Toba, Borobudur, Likupang, Mandalika, and Labuan Bajo).
- Other activities, such as international exhibitions abroad at the "Gery Saluut Malkist Coconut” booth.
Hopefully, Garudafood can improve its image and promote Indonesia's tourism and creative economy through this program, so the brand equity of "Wonderful Indonesia" becomes stronger and remains top of mind for domestic and international tourists.