South Tangerang, 4 June 2024 - PT Mulia Boga Raya Tbk (MBR), through the Prochiz brand, celebrated National Cheese Day every 4th of June. The celebration was carried out by educating Indonesian children about the benefits of cheese as a milk-based product high in calcium and protein.
"World Chiz Day with Prochiz" invited more than 500 children and was held in South Tangerang City. Cheese is a milk-based product with many important benefits for the growth and development of children. This is because cheese is a source of protein, vitamins, and minerals. However, Indonesia has a relatively low level of cheese consumption.
"Prochiz intends to encourage Indonesian children to be familiar with and find more information about the benefits of cheese through education packaged in a fun way but still offering insightful content. This is a form of MBR's commitment, as the producer of Prochiz, to continuously increase awareness of the importance of balanced nutrition, including by consuming cheese as a milk-based product," said Dewi Lu (Marketing Manager MBR)
"We consistently strive to make Prochiz the standard for quality cheese in Indonesia and increasingly position it as the number one cheese produced by Indonesia," she added.
Prochiz packaged this event as an edutainment providing information about the source, production process, and the benefits of cheese through storytelling. In addition to stimulating children's imagination and increasing creativity, values shared through storytelling can also be better understood by children.
"We would like to thank Prochiz and Kampung Dongeng Indonesia for providing insights to children about the benefits and goodness of cheese to commemorate National Cheese Day," said Khozanah, S.Pd.I (Principal of SD Lab School FIP UMJ).
During the same occasion, Prochiz also distributed more than 1,000 Prochiz cheese products and processed Prochiz snacks. This is a concrete example of Prochiz's support to raise awareness of the importance of balanced nutrition for Indonesian children as well as to celebrate National Cheese Day.
Read the full version in this national media online article.