Jakarta, 17 September 2018 - Dozens of housewife communities who are members of the Chocolatos Entrepreneurial Village program attended the Appreciation for Garudafood Sehati partners event in South Tangerang (17/9). This event is Garudafood Sehati’s appreciation for the community’s achievements who have participated in the program for six (6) months, from March 2018 to date. Dian Astriana (Head of Corporate Communication Garudafood ) together with Ari Windrayanto Purwito (Brand Manager Garudafood), Purwanto (Promotion Manager Garudafood) and Bambang Budi Susetyo (Chairman of Yayasan Bunga Melati Indonesia) also attended this event.
The 'Chocolatos Entrepreneurial Village' program started in March 2018 by involving dozens of housewife communities in the Bogor District, Bogor City, and South Tangerang. This program aims to help identify the community's potential, establish relationships with the community, open business opportunities, instill an entrepreneurial spirit, and promote a more productive society.
Dian Astriana, Head of Corporate Communication of Garudafood said "We certainly hope that this program can have a positive impact on all housewives. Apart from the financial aspect, we also hope to be able to gradually foster entrepreneurial character, such as creativity, independence, marketing strategies, calculating risk factors, and making financial reports.'
The evaluation criteria for this program include product marketing strategies, group solidarity, and completeness of financial reports. In addition to providing initial capital, Garudafood Sehati provides various training, such as training on basic marketing, product introduction, and writing simple financial reports. During the competition, Garudafood Sehati also held a focus group discussion to share experiences and tips that can be used by the participants. This is one of Garudafood Sehati's Corporate Social Responsibility (CSR) programs that focuses on the community empowerment pillar.
'We are happy with the 'Entrepreneurial Village' program, we can learn new things and also gain additional monthly income to help meet household needs. In addition, we are also equipped with marketing knowledge in selling products so we are more motivated as entrepreneurs,' said Nita, a participant of Chocolatos Entrepreneurial Village.