Jakarta, August 28, 2018 – Dozens of housewives shared various recipes for Chocolatos products at the “Chocolatos Processed Products Innovation Day” event which was held at the Garudafood Head Office in Bintaro, Jakarta (28/8). This is an assessment of the Entrepreneurial Village program for Chocolatos processed products by Garudafood to prepare a menu that is creative, unique, and attractive so it has high selling value. Through this event, participants are encouraged to be creative and innovative, both in creating menus and marketing these processed products. The women who attended were participants of the Garudafood Sehati community empowerment program, namely the Entrepreneurial Village Program, which has been carried out since early 2018, by involving dozens of housewife communities in Bogor District, Bogor City, and South Tangerang.
Dian Astriana, Head of Corporate Communication Garudafood, said “This event aims to explore the housewives’ potential by encouraging them to be creative and innovate as well as honing their potential. In addition, we also motivate the housewives to never give up and never stop learning. Through this event, we hope they will get used to producing an idea or work that is worth selling so they can become independent and productive women.
The previous 'Garudafood Entrepreneur Village' program has been running since February 2017 and was first implemented in Ragajaya Village, Bogor District with the initial objective of identifying the community's potential, opening up business opportunities for the community, especially for the community, establishing relationships with the community and as a tool to expand Garudafood Group's distribution network. This is one of Garudafood Sehati's Corporate Social Responsibility (CSR) programs that focuses on the community empowerment pillar.
‘We truly welcome this program, because we also receive entrepreneurship training, basic financial training and we can also exchange ideas about marketing strategies in selling the Chocolatos processed product," said Riaduria, a coordinator of the housewife community in Bogor. "We got used to thinking creatively, expanding relationships, and taking advantage of opportunities to identify opportunities," she said.