Friday, 18 October 2019

Public Relations and Garudafood

Jakarta, 18 October 2019 - Garudafood Sehati held a knowledge-sharing session during the "Sahabat Inspirasiku" program at the 2019 Comdev seminar held by the Syarif Hidayatullah State Islamic University (UIN) Jakarta on Friday, 18 October 2019.

The theme discussed on this occasion was about "Public Relations" and its functions in the company, especially Garudafood. The differences between Public Relations and other functions, such as Marketing, Advertising, and Branding were also discussed in this session.

On the same occasion, Mrs. Linda Fitriesti as the Corporate Communication & Relations Officer of Garudafood also provided tips and identified the competencies that need to be developed to work in PR, such as refining communication skills, thinking creatively, building trust, and establishing relationships with the right stakeholders. In addition, a Public Relations officer is also required to be able to conduct research and prepare rational parameters for each of its main programs and be able to analyze the situation that is unfolding in the community and the government, so they can provide strategic input to management to take anticipatory measures.

The event was followed by a question and answer session by the participants and closed with a group photo for the resource persons and all the participants.