Jagon Clevo Indonesia is an annual event consistently held to provide facilities or platforms to accommodate the talents of Indonesian children.
Rancaekek, 16 March 2018 - Dozens of Jagoan Clevo Indonesia (JCI) Finalists had the opportunity to directly observe the production process of Clevo milk drink in Rancaekek, West Java (16/3). Clevo, one of Garudafood's dairy products, has consistently held the JCI Program since 2010 to this day, as a forum to facilitate the development of children who have Multiple Intelligences and have a strong character. The 6th JCI audition has been held in 11 major cities in Indonesia, namely Bali & Lombok, Makassar, Palembang, Manado, Banjarmasin, Surabaya, Yogyakarta, Semarang, Bandung and Jakarta since early 2017. Out of the thousands of participants who auditioned, 31 children aged 6-11 years were selected as finalists representing their respective regions and the top 5 will be selected at the talent night, namely the Champion, Runner Up 1, Runner Up 2, Most Talented, Most Friendly and Most Favorite.
Multiple Intelligence (MI) is a theory proposed by a developmental psychologist from Harvard, Howard Gardner, in 1983. The theory states that humans have several types of "intelligence". Intelligence is not a single trait that can be measured and numbered, according to Gardner there are 8 MIs namely:
- Verbal-linguistic (Related to words, spoken or written)
- Logical-mathematical (Related to numbers and logic)
- Visual-spatial (Related to images and space)
- Bodily-kinesthetic (Related to muscle coordination, movement, and performing actions)
- Musical (Related to hearing)
- Interpersonal (Related to interaction with others)
- Intrapersonal (Related to oneself)
- Naturalistic (Related to nature)
‘We believe that every child is smart and intelligent with their own unique intelligence. Therefore, we encourage parents and children to identify and hone their potential and talents, supported by a strong character. Jagoan Clevo Indonesia 2018 symbolizes Clevo's commitment to the growth and development of Indonesian children's character from an early age," said Narto Sunarno, Marketing Manager of Garudafood. 'The overall process they went through in this event serves as a life lesson and will be their most valuable experience.’
On this occasion, the JCI finalists were also invited to see the production process of Clevo milk, which is produced hygienically and with guaranteed quality through a series of processes starting from receiving milk from farmers, layered Quality Control process, pasteurization process, packaging to the hands of consumers. Processed with ultra-high temperature (UHT) and packaged in aseptic packaging, using 6 protective layers which will keep the milk airtight and lightproof so it is free from exposure to germs and protected from light, moisture, and oxygen which can damage the milk. This technology allows CLEVO to last for 12 months without preservatives and without having to be stored in the refrigerator, as long as the packaging has not been opened. In addition to seeing the production process, the participants were also educated about the benefits of milk and at the same time instilling the habit of drinking milk from an early age.
JCI 2018 provides numerous attractive prizes for the winners with a total prize of hundreds of millions of rupiah, in the form of cash, tour packages to Hong Kong Disneyland, and a 3 Year Scholarship at Global Sevilla School Jakarta.
Clevo is a packaged milk product produced by Garudafood Group, a leading Indonesian food, and beverage company. Clevo contains 6 vitamins (A, D, B1, B2, B6, and B12), 5 minerals (iron, phosphorus, magnesium, zinc, iodine, high in Calcium and Choline). Clevo is available in 3 (three) sizes, namely: 125 ml packaging in flavors preferred by children, such as Chocolate, Strawberry and White Chocolate, 100 ml packaging in the following flavors: Tutty Fruity, Strawberry Splash, and Orange Punch, as well as 200 ml packaging in the following flavors: Chocolate and Strawberry. Clevo’s superiority compared to other liquid milk is that it contains higher choline, which is a useful nutrient serving as a neo-transmitter compound for the development of brain cells and helping to improve children's memory. Clevo milk is available in supermarkets, minimarkets, and shops around the residential areas.