Jakarta, 29 May 2024 - Gery and Chocolatos brands won the 2024 Brand Choice Award held by INFOBRAND.ID and TRAS N CO Indonesia for the third time. Reza Ramadhan (Senior Brand Manager Gery) and Novyta Dian Kurniawati (Senior Brand Manager Chocolatos) represented PT Garudafood Putra Putri Jaya Tbk (Garudafood) to receive the award at the JW Marriott Hotel Jakarta.
The 2024 Brand Choice Award is a recognition for national and international brands that market their products through marketplaces in Indonesia and are considered to have successfully become Indonesian consumers' brands of choice.
In determining the winner of each category in the 2024 Brand Choice Award, INFOBRAND.ID collaborated with TRAS N CO Indonesia, a consulting company that focuses on brand research and development in Indonesia to conduct the 2024 Brand Choice Index research.
Based on the 2024 Brand Choice Index research, five categories were won by Garudafood, through the Gery and Chocolatos brands, as follows:
- Gery Butter Cookies for the Butter Cookies category
- Gery Saluut for the Wafer category
- Chocolatos for the Chocolate Drink category
- Chocolatos for the Wafer Stick category
- Gery Saluut for the Malkist category
The Brand Choice Index is assessed based on three assessment parameters, i.e. Digital Awareness Aspect, Digital Consumer Reviews & Rating Aspect, and Digital Consumer Choice Aspect. The research was conducted in January-March 2024, involving more than 3000 brands under 350 product categories.