Jakarta, 25 November 2021 - Garudafood won 4 (four) Indonesia Best Brand Award (IBBA) 2021 through its 2 (two) flagship brands, i.e. Garuda and Chocolatos. This award is an appreciation given to the best brands in the country serving as a performance benchmark for Indonesian brands, especially during the COVID-19 pandemic by assessing five variables, namely awareness, advertising, brand usage, satisfaction, and loyalty produces a brand value index.
The four brands that received the IBBA 2021 award are:
- Branded Nuts Category: Garuda
- Pilus Category: Pilus Garuda
- Wafer Stick Category: Chocolatos
- Chocolate Powder Beverage Category: Chocolatos
On the same occasion, the Marketing Director of PT Garudafood Putra Putri Jaya Tbk, Ferry Haryanto also had the opportunity to be one of the speakers at the 2021 IBBA Conference with the theme 'Brand Revival: The Rise of the Best Brands in the New Business Era’. He shared Digital Marketing material with the theme Creative Marketing & Social Media to Build a Strong Brand.