Friday, 09 September 2022

Garudafood Management Introduces a New Variant: "Garuda Crunchy" To Customers

Jakarta, 9 September 2022 - To commemorate National Customer Day (HPN), the management of PT Garudafood Putra Putri Jaya Tbk, namely Hartono Atmadja (Commissioner of Garudafood), Fransiskus Johny (Director of Garudafood), and Paulus Tedjosutikno (Director of Garudafood) greeted customers in several areas of Jakarta during the 'Garudafood Joint Call Day 2022' (9/9). This is a routine tradition to build a selling experience for employees as well as the company's commitment to improving the quality of products and services for its customers.

On the same occasion, the management of Garudafood also introduced new product variants by extending the Garuda brand to the non-peanut category, i.e. Garuda Crunchy O'Corn with Roasted Corn flavor, Garuda Crunchy Potato with Original European Potato flavor, and Garuda Crunchy Bee with BBQ Beef flavor. The Garuda brand is now focusing on developing innovative snack products and a broader target market through a new tagline, “Lebih Berasa Ada Garuda”.

Garuda Crunchy, which was first launched in August 2020, is an innovation produced through open collaboration with global partners who have successfully become market leaders for similar products in the USA.

Garudafood's sales reached Rp. 5,182 billion during the second quarter of YTD-2022, growing by more than 20% compared to the same period in the previous year (Rp. 4,185 billion). The sales growth was supported by the snack foods category (more than 20% growth) and beverages (more than 15% growth). On the other hand, Garudafood's domestic sales grew by more than 20% and the export market grew by more than 10% compared to the previous year.