Awards

Radio Republik Indonesia (RRI) and Iconomics Research and Consulting gave the “Iconomics Marketing Brands Award 2020 Millennials Choice” to PT Garudafood Putra Putri Jaya Tbk (Garudafood) for two categories, namely: Kacang Garuda for the Brand Packaged Nuts category and Chocolatos for the Chocolate Beverage category.

The event was broadcasted on 64 stations on RRI, RRI NET TV, ICONOMICS TV, YouTube live streaming, Instagram Live, and Zoom has gone through 3-week online research at the end of 2020, with more than 10,000 millennial respondents (aged 21-38 years old) in 10 major Indonesian cities: Jabodetabek, Bandung, Semarang, Yogyakarta, Surabaya, Medan, Palembang, Balikpapan, Makassar, Bali. This award is only given to the Best Brand in each Industry category, based on the highest average score for the following components: Awareness (Total Awareness), Image (Perceived Quality + Satisfaction), & Engagement (Loyalty & Intention).

PT Garudafood Putra Putri Jaya Tbk (GOOD) with its slogan "Leading In Innovation" gained another achievement by receiving an award given by WartaEkonomi.co.id Research as "The Best Public Relations in Company Management on Innovative Products Through National and Global Stakeholders Cooperativeness" in the Indonesia Public Relations Award (IPRA) 2021.

The methodology used by Warta Ekonomi's research team was media monitoring through content analysis by evaluating the positive sentiments in mainstream media and social media. The period of positive sentiment that was assessed was August-December 2020 covering several industrial sectors, such as Agribusiness, Life Insurance, General Insurance, Multi-finance, Banking, Consumer Goods, Retail, and Energy.

In a virtual awarding ceremony held on 18 December 2020, Garudafood won 4 (four) Indonesia Best Brand Award (IBBA) 2020 in the 19th survey carried out by SWA Magazine and the MARS Digital Indonesia Research Company. This award is an appreciation given to the best brands in the country serving as a performance benchmark for Indonesian brands, especially during the COVID-19 pandemic.

The four brands that received the IBBA 2020 award are:

1. Branded Nuts Category: Garuda
2. Pilus Category: Pilus Garuda
3. Wafer Stick Category: Chocolatos
4. Chocolate Powder Beverage Category: Chocolatos

The Indonesia Best Brand Award (IBBA) is an annual survey that measures the value of a brand by describing the elements that determine the value. The survey results can determine the position, changes, and competitiveness of each brand against other brands on each of the elements measured.

The survey was conducted in a number of major cities in Indonesia (Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar, and Banjarmasin) for a three-month period in 2020. Using the multistage random sampling method, a survey was conducted on more than 10,000 respondents to identify the best brands for various product categories. This award was also assessed by a professional and independent jury.